Who we are
Institute for Behavioral Studies & Biometry Research
ICSCB is an applied research institute specializing in understanding human behavior — through latent signals from public discourse, applied biometrics, direct observation, and self-knowledge tools.
Our mission
To make decisions better through a deeper understanding of people
We live in an age of data, but data without context is noise. ICSCB exists to transform raw data into authentic understanding of human behavior — what people think, feel, do, and why.
We work with organizations in the public and private sector, communication agencies, product companies, and researchers — wherever there's a need to better understand an audience. And we offer individual tools, like the Behavioral Mirror, for anyone who wants to better understand themselves.
We believe that good research is not a luxury, but a condition of responsible decisions. We believe that self-knowledge tools, when built ethically, can contribute to a more conscious life.
What guides us
ICSCB Values
Methodological rigor
Every study follows validated protocols and complete traceability. We don't sacrifice correctness for client comfort.
Editorial independence
Conclusions follow the data, not the agenda. Independence from clients on interpretation is non-negotiable.
Practical relevance
We research to inform decisions, not for research's sake. Every deliverable contains actionable recommendations.
Radical transparency
We publish methodology, sampling errors, and limitations. We say when we don't know — it's more valuable than false certainty.
Layered reading
We combine quantitative data, latent signals, and biometric observation. None alone tells the full story.
Ethics of tools
Tools like the Behavioral Mirror are orientational — not diagnoses. We build them with care for the user.
Our history
How we got here
ICSCB Founded
The Institute is founded with focus on public opinion surveys and applied behavioral research in electoral and civic context.
Biometrics Laboratory
We launch the first eye-tracking and neuromarketing laboratory with Tobii Pro equipment. We expand the portfolio with advertising and packaging testing.
UX Research & Testing
We introduce UX research services and prototype testing for companies in the digital sector. First internal certification in user research.
Behavioral Signal Analysis
We launch the internal Calypso platform for monitoring public discourse corpora. First clients on the latent signal analysis service.
Mirror & POIP
We launch the Behavioral Mirror as a free self-knowledge tool and the POIP platform for real-time public opinion intelligence.
Team
Researchers with applied expertise
The ICSCB team combines expertise in cognitive psychology, sociology, computational neuroscience, and research design. Individual profiles are in preparation.
Talk to the team