Service portfolio
Four integrated domains of applied behavioral research
From classic surveys to neuromarketing, from UX research to latent signal analysis in public discourse — each service is designed to answer a real decision question.
Surveys & Public Opinion
We understand what people think, not what they should think
Representative quantitative studies via CAWI (online) and CATI (telephone) methods. Correctly sized samples, demographically weighted, with complete statistical analysis and applied interpretation report.
What's included
- Samples 1,050–1,500 respondents (±3% margin)
- Demographic weights: age, gender, environment, region
- Message testing for political, commercial, or communication purposes
- Periodic barometer for trend tracking
- Comparative analysis against previous waves
- Narrative report + frequency tables + SPSS database
Biometrics & Neuromarketing
We measure what cannot be reported verbally
Eye-tracking, GSR (galvanic skin response), video facial expression analysis, and visual attention maps. Methods that access real emotional and attentional response, eliminating social desirability bias.
What's included
- Eye-tracking with Tobii Pro equipment (fixations, saccades, heatmaps)
- GSR/EDA for measuring emotional intensity
- Facial expression analysis via action units (FACS)
- TV, digital, OOH, and print advertising testing
- Packaging and shelf impact testing
- Digital interface and prototype testing
UX Research & Testing
Your product seen through the eyes of the real user
We evaluate user experience with digital or physical products — from early prototypes to live products. We identify frictions, cognitive blocks, and improvement opportunities before they cost you.
What's included
- Moderated usability testing (in-person or remote)
- Funnel & drop-off analysis with recorded sessions
- Card sorting and tree testing for information architecture
- Comprehension and message recall assessments
- First-click testing and preference testing
- Report with recommendations prioritized by impact/effort
Behavioral Signal Analysis
What the public says without knowing it's saying anything
We monitor and analyze digital discourse corpora to detect latent signals: language patterns that reveal fears, needs, frustrations, and intentions before they become visible in conventional surveys.
What's included
- Latent signal detection via NLP and pattern recognition
- Sentiment analysis at sub-signal level (not just positive/negative)
- Fundamental human need identification from corpus
- Content Direction Brief for editorial and communication
- Continuous monitoring and signal change alerts
- Behavioral interpretation report (not linguistic)
How we work
From brief to decision
Briefing
We understand the objectives, audience, and decisions to be made based on the study.
Design
We design the methodology, tools, and sample adapted to the specific objectives.
Collection
We collect data through agreed methods, with quality control throughout.
Analysis
We analyze data beyond frequencies — interpreting patterns, correlations, and implications.
Report
We deliver a narrative report + raw data + executive presentation with actionable recommendations.
Let's talk
Not sure what you need?
Tell us your decision question or the problem you face and we'll recommend the right approach — no sales pressure.
Talk to a researcher